Why = Why Not

Bad ideas have to come from somewhere, they are not born from nothingness. But the best bad ideas, those that evolve into good ideas, are the ones hatched when friends are bored and get to talking shit. Call it the “hold-my-beer-and-watch-this” school of idea generation.

Stoepid Week started on Skype last fall. David and I were scheming on something or other, chit chatting back and forth on how we might make a splash as he launched Stoemper’s first road bike offerings. We knew we wanted to do something, but that’s all we knew. Ten minutes later the basic concept of Stoepid Week had been hatched. We will ride the Classics in their entirety. In a single week. In March. The more we talked the worse the idea got. Had David not had to go to sleep we surely would have made it even more absurd.

And that’s all well and good when the only details we have nailed down are the what and when.

But now, less than two weeks from when we will roll out of Deinze for day one of our five-day foolishness, the reality of what we wrought last fall is coming into focus. Hold my beer and watch this.

-MILLIMAN